Complex Planning

That Feels Simple

Who I Help:

  • Common questions I help answer:

    • “How do we plan for taxes?”

    • “What should the business keep in reserves vs. invest?”

    • “What retirement plan actually makes sense for my company?”

  • Common questions I help answer:

    • “What should I do with my RSUs when they vest?”

    • “Am I withholding enough for taxes?”

    • “When does it make sense to sell ESPP shares?”

    • “How concentrated is too concentrated in company stock?”

    • “How do I turn equity compensation into a long-term wealth?”

  • Common questions I help answer:

    • “How much should I set aside for taxes?”

    • “LLC vs. S-Corp? When does it actually make sense?”

    • “How do I pay myself consistently with inconsistent income?”

    • “What retirement plan should I use?”

  • Common questions I help answer:

    • “How do I stick with a budget?”

    • “How much should I keep in cash vs. invest?”

    • “Roth or traditional… what’s best for me?”

    • “Pay down debt or invest?”

A mural on a brick building welcoming to the City of Tampa, featuring large colorful letters spelling 'TAMPA' with images of local landmarks, palm trees, and water.

Located in Tampa, Florida

Hello, I’m Alex

Alex Alonso - founder of Alonso Financial Planning - Headshot

I am a financial planner and I’m here to bring the “personal” back to personal finance.

I prioritize deep client relationships and clarity, so your financial plan is simple, practical, and easy to follow.

What You’ll Get

Financial investment summary with a graph showing asset simulation results, a balance sheet indicating total net worth of $1,140,810, and a pie chart illustrating current allocation with 56% in U.S. equities and 44% in international equities, alongside a tax allocation summary and notes.
A line graph showing a positive trend in total balance over time, with a headline displaying a total balance of $582,200.21 in bold at the top.

Track The Numbers

A digital goals planner with a timeline from 2023 to 2039, including goals such as buying a home, Disney World vacation, and college attendance, color-coded by category.
Tax documents, a pen, and a cup of coffee on a dark surface.

Invest Your Nest-Egg

Proactive Tax Planning

Visualize Your Goals

What Is It Like To Work With You?